1930’s Fashion

The devastating stock market crash in 1929 was severe and the great depression which followed persisted throughout major parts of 1930’s and affected all western industrialized countries. Widespread unemployment, near halts in industrial production a huge percent of decline in stock prices. But strangely enough the economic crisis did not stop people from going to the movies to see the big stars. Maybe this was a way to flee the depression for a few hours. This decennium has nostalgically been stamped as “The Golden Age of Hollywood”. With popular genres like gangster, western and social realism films. Stars such as Ingrid Bergman, Zarah Leander, Ginger Rogers, Greta Garbo and Marlene Dietrich are the contemporary style icons. The film’s significance for beauty care was ravishing and grand. However a lot of beauty expertise emigrated from Paris to Hollywood  and the fascism advent and mass unemployment were reflected in fashion and colors. The cosmetic industry flourishes. The “Snow White” pale skin lost status and tanned did not anymore mean that you where a “country girl” or had to work outdoors, it now meant that you had affordable times spent on the beach and in nature. 1930’s look was healthy!
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This is a collaboration I did with Tifa Högberg from the magazine “Min Boudoir”, my sister Amanda Martinez from Independent Kostym and the beautiful model Angela Eldh.

Amanda is a very talented stylist which I have done a numerous of projects with. Here she explains about the fashion, styling and couture:

Amanda-30-tal“In costume history I have a number of favorite eras but the 30’s is absolutely one of my dearest. I am simply crazy about the Glamour years and what follows here is just a brief on some of all the wonderful things that went on in fashion. Creators adapted to the crisis in various ways, for instance by using the cheaper and improved easy-care materials that were now at hand.  Despite the harsh economy, 30’s fashion is actually characterized by glamor and elegance – largely inspired by luxury and flair that swept in from Hollywood through the big screen.

The 20’s boyish look stepped out of the picture and women’s silhouette now returned to a more feminine shape, still slim but with bust and waist back in their right place.  The ideal figure was tall and slender and by using pliable fabrics, adding frills and applying draping and bias cutting techniques designers obtained the wavy, smooth and figure-embracing lines pursued. Skirts reached down to mid calf, were often tightened over the hips and flared at bottom”.  //Amanda Martinez

© Savage Beauty
Some 1930’s characteristics: Butterfly arms, the tie detail in the neckline and the asymmetrical
closure of the blouse. The wide flapping pants and of course the hat – nice and elegantly tilted.

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Halter necks and backless garments were highly in fashion, especially in evening wear.
For our session I chose a shimmering gown that exposes the models pearl string adorned back,
another classic and simply enchanting detail often that was often seen in this decade.

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Some brief information on the make up fashion:

Eyes of the 1930s were defined, but much more modestly than the previous decade.  Apply eyeliner in black or brown to your upper lid and a very fine line along the edge of your bottom lid.  Don’t go all the way around the eye. The typical eyebrow look of the 1930s were thin, arched brows, well-defined, extending toward the temple. If you don’t wish to change your brow shape, you must at least make sure that they are well-kept and cleanly plucked.  Brush them gently into place with a brow brush, if you have one.  You may also dress them with petroleum jelly or olive oil for a shiny effect.  If your brows are pale, darken them with a pencil.

For a glossy daytime look, you can apply a very small amount of petroleum jelly or olive oil to the eyelids (to match your shiny eyebrows).  For a more alluring evening look, I like a light, shimmery shadow paired with a dark gray or brown eyeshadow.  However, there were many shades of shadows in the ’30s, ranging from green, blue, violet, orchid, and brown.  Eyeshadow was applied from the top eyelid up toward the eyebrow.

24165047-jabM6Photo and Make up: Tallee Savage
Costume stylist: Amanda Martinez
Wardrobe: Independent Kostym
Hair: Tifa Högberg
Graphics: Mattias Savage
Model: Angela Eldh
Published in: Min Boudoir #5

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