The 1920s fashion is my favorite era in so many ways. I love the beautiful materials like; feathers, lace and pearls and the whole assertive attitude that came with the young women of the time. Fashion was celebrating youth after some dark years during the first world war. The attitude to make-up also made a dramatic and revolutionary change. Before this, it just wasn’t “proper” for girls to wear make up. Sales from make up multiplied in Paris, London and the U.S.A and reached ladies from all societies. Harmful chemicals like lead and mercury were removed. Leading innovators were Max Factor, Maybelline, Elisabeth Arden and Helena Rubinstein.
Savage Beauty, Independent Kostym and Min Boudoir Magazine did a collaboration that covered the look of the 1920′s until the 1950′s. It was published a few months back in “Min Boudoir # 5″. If you are interested in the retro, burlesque, vintage fashion and lifestyle of this era, this is a good magazine to pick up. I did all the make up and shot all the photos for this project. My sister Amanda Martinez was in charge of the costume styling to get the perfect and accurate look of the decade. Here is the english and un-edited version, showing more pictures from our project. Next week we will cover the 1930′s!
/// Tallee Savage
The 20’s was a dynamic decade and in fashion trends we find a range of contemporary currents and expressions reflected; everything from jazz and Art Deco to archaeological finds in the Orient and above all – social change. Particularly women’s fashion underwent drastic changes as garments were now designed to allow their bodies to move freely, drive vehicles, play sports or dance the night away. The ideal figure turned straight, with no emphasis on either bust, waist or hips and the extreme figure shaping corsets were finally abandoned. Skirts exposed more of the legs than ever before – for a short period even the knee caps!
The 20’s was also a decade of both economic expansion and great social inequalities. While diverse classes were now embracing the same fashion, clothing materials and exclusivity still differed and thus made the wearer’s economic status distinguishable.
///Amanda Martinez
The daywear outfit is an elegant but casual 2-piece made of sheer, graphically patterned and embroidered fabric. Bell shaped caps pretty much dominated hat fashion throughout the decade.
Ready to enter the night club in a see-through dress with extensive sequins embroidery, rows of pearls, silk covered legs and tilting plumes giving the whole appearance a cinematic shimmer!
1920′s Make Up:
Face: Pale base and cream or ivory powder to the skin. The model was to look like a porcelain doll. In the middle of the 20′s the skin tone reverted to a more natural face color.
Eyes: A dark and dramatic look, with black smeared eyeliner liberally and heavily applied, topped with dark grey, green or turquoise eyeshadow to get the “smokey eyes” look. Emphasis lay in the middle of the eye to get a perfect round shape. White or off-white eyeliner inside the eye to enlarge optimally. Lots and lots of mascara! In those days mascara came in a block form and needed to be heated up and applied with a stick or wand. False eyelashes were popular!
Eyebrows: In the beginning of the 20th century eyebrow were “normal plucked”, to eventually thin-out considerably and had a high round shape with a bevel finish. Inked with black or brown eyeliner and sometimes downward sloping.
Rouge: Apply to cheeks in a circle! Rose colors at first but around 1925 orange colors were more popular.
Lips: Deep red, burgundy, plum, raspberry or dark orange tones depending what year of the 1920′s. To get a “bee-bitten” lip-look you need to apply the lipstick like a “cupid bow” exaggerated on both upper and lower part of the lips, but stops qu
ite dramatically before reaching the corners of your mouth. Light colors on the mouth was less flattering in the 20′s.
Photo and Make up: Tallee Savage
Costume stylist: Amanda Martinez
Wardrobe: Independent Kostym
Hair: Tifa Högberg
Graphics: Mattias Savage
Model: Christina Moberg Segura
Published in: Min Boudoir
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Svanlund Design also proudly announces that they have been given the honor to participate as VIP treatment at SWEDEN ROCK FESTIVAL 5-8 JUNE 2013.
